A creative Impact on Avation’s Marketing Materials
When Avation approached us at Watson Design, they were looking for a creative partner to elevate their marketing presence across multiple media platforms. As a distributor of lighting, lighting keypads, audio-visual, and control solutions for the custom installation industry, they needed materials that would reflect the innovation and quality of their products while resonating with their target audience of installers, designers, and end users.
From the beginning, we made it a priority to understand Avation’s brand identity and industry. We took the time to learn about their products, customers, and market positioning. The results of our collaboration have been nothing short of exceptional.
Bringing the Brand to Life
Brochures & Catalogues
Our first major projects were Avation’s product brochures and catalogues. We created sleek, informative materials that effectively communicated product features and benefits. Using high-quality visuals and well-structured layouts, we ensured that customers could easily navigate technical information. The brochures quickly became valuable tools for Avation’s sales team.
Flyers & Advertising
Next, we developed eye-catching flyers and advertisements to support product launches and promotions. Our creative, engaging designs stood out in both print and digital formats. By applying principles of layout, typography, and visual hierarchy, we helped Avation generate strong interest and engagement from their customers.
Point of Sale Material
For trade shows and retail environments, we designed compelling point-of-sale materials that attracted attention and encouraged interaction. From banners to product information displays, our work enhanced Avation’s visibility and professionalism during industry events.
Working with Avation has been a rewarding experience, and we’re proud to see how our designs have given their marketing materials a polished and consistent appearance across all platforms. Our creativity, attention to detail, and alignment with their vision have made this partnership a success.
