Collaborative Success with Mercy Health
At Watson Design, we take pride in our ability to adapt and innovate within the framework of our clients’ brand guidelines. One of our most rewarding collaborations was with Mercy Health, where we worked across multiple media platforms while adhering strictly to their established branding.
Understanding the Client’s Needs
Mercy Health, a leading provider of health, aged care, and community services, required consistent and professional branding across various materials. Our partnership involved producing brochures, catalogues, flyers, advertising content, point-of-sale materials, and retirement village signage.
Immersing in Brand Guidelines
Our process began with a deep dive into Mercy Health’s brand guidelines. We familiarized ourselves with the visual language, tone of voice, and overall messaging to ensure consistency across all materials. This foundation allowed us to design brochures and catalogues that not only conveyed information clearly but also resonated with the compassionate and trustworthy image Mercy Health is known for.
Crafting Engaging Marketing Materials
Flyers and advertising materials required a more dynamic approach to capture attention while staying true to the brand’s identity. We introduced engaging visuals and compelling copy that maintained the professional and caring essence of Mercy Health.
Designing Functional Point-of-Sale Displays
Point-of-sale materials needed to be both functional and visually appealing. Our team created displays that were easily recognizable, helping clients and visitors navigate services effortlessly.
Tackling the Signage Challenge
The most challenging yet rewarding aspect of this collaboration was the retirement village signage. We crafted signage that was clear, welcoming, and reflective of the supportive environment Mercy Health offers to its residents.
Open Communication and Cohesive Outcomes
Throughout the project, we maintained open communication with Mercy Health’s marketing team, ensuring every design aligned with their expectations. The result was a cohesive and impactful set of materials that strengthened their brand presence across all platforms.
Reflecting on a Successful Partnership
Working with Mercy Health highlighted our team’s dedication to creative solutions within strict guidelines, reinforcing our belief that great design flourishes within well-defined boundaries.
